Hello! I’m Felix, an XR interaction and product designer. I spent over eight years improving live products for millions of players, and the last two building headset experiences that first-time users can pick up without a tutorial. The surface keeps changing. What people need from it doesn’t.
PRODUCT, UX DESIGN
AI, XR DESIGN
GAME DESIGN
STRATEGY
STORYTELLING
PROTOTYPING
Currently designing at Carnegie Mellon University. Previously at Blizzard Entertainment and SAP.
Open to relocation (U.S.)
Selected works
voxel SAM3
PRODUCT DESIGN
CROSS-PLATFORM SYSTEM
FIELD RESEARCH
XR INTERACTION
GRAND PRIZE
ANOTHER DIMENSION
VR EXPERIENCE DESIGN
GAZE INTERACTION
AI-DRIVEN CHARACTERS
NARRATIVE DESIGN
Battle.net Checkout Redesign
UX/UI
PRODUCT DESIGN
DESIGN RESEARCH
PROJECT MANAGEMENT
XReveal
XR PRODUCT
XR INTERACTION
EXPERIMENTAL DESIGN PROCESS PIPELINE
Battle.net Product Page Redesign
UX/UI
PRODUCT DESIGN
DESIGN RESEARCH
Anamnesis
INNOVATIVE INTERACTION DESIGN
EXPERIMENTAL DESIGN
FILMMAKING
Check out the Archive to see more of my work!
© 2026 Felix Choi Portfolio. All rights reserved.
Made with care and plenty of coffee
CONTACT
213 294 5690
hifelix.design@gmail.com
Open to new opportunities. Let's talk.