felix choi.

Hello! I’m Felix,
an XR Interaction Designer working at the seam between screens and space. Seven years of product UX at Blizzard taught me how people behave on screens. Now I design how they interact beyond them: with their eyes, hands, and voice.
Interactive Badge UI
PRODUCT, UX DESIGN
AI, XR DESIGN
GAME DESIGN
STRATEGY
STORYTELLING
PROTOTYPING

Currently designing at Carnegie Mellon University. Previously at Blizzard Entertainment and SAP.
Open to relocation (U.S.)

Selected works
Anamnesis Project Block
Start
Create

Exploring how the traditional 2D design pipeline can be reimagined into an intuitive, spatial 3D workflow in XR that eliminates communication barriers and fosters innovation.

XReveal

Small Pill UI
XR PRODUCT
XR INTERACTION
EXPERIMENTAL DESIGN PROCESS PIPELINE
Anamnesis Project Block
Enter
Story

What happens when the audience becomes part of the story? An experimental interactive film exploring new forms of connection.

Anamnesis

Small Pill UI
INNOVATIVE INTERACTION DESIGN
EXPERIMENTAL DESIGN
FILMMAKING
Checkout Project Block
View
Flow

Evolving the Blizzard Battle.net Checkout experience across platforms to create a faster, more seamless purchasing journey.

Battle.net Checkout Redesign

Small Pill UI
UX/UI
PRODUCT DESIGN
DESIGN RESEARCH
PROJECT MANAGEMENT
Visual Story Project Block
Feel
It

Designing a VR narrative where emotion drives interaction and immersion transforms into empathy, making the story feel alive.

Project: Sapiens

Small Pill UI
INTERACTIVE VR EXPERIENCE
NARRATIVE, UX
GAME DESIGN
3D ART
PDG Project Block
Explore
Page

Enhancing the Blizzard Battle.net Ecommerce experience to improve product clarity and user confidence before purchase.

Battle.net Ecommerce Redesign

Small Pill UI
UX/UI
PRODUCT DESIGN
DESIGN RESEARCH
BVW Project Block
Go
Play

Building experimental interactive worlds in XR and PC, where design turns ideas into playable moments.

Building Virtual World

Small Pill UI
GAME DESIGN
XR INTERACTION
UX/UI
3D ART

More to come...

© 2026 Felix Choi Portfolio. All rights reserved.

Made with care and plenty of coffee

About

LinkedIn

See full CV

CONTACT

213 294 5690

hifelix.design@gmail.com

I'm open to opportunities that align with my visions.