felix choi.

Hello! I’m Felix,
a product designer working at the seam between screens and space. I've designed for game clients, storefronts, and headsets. The surface keeps changing. What people need from it doesn't.
Interactive Badge UI
PRODUCT, UX DESIGN
AI, XR DESIGN
GAME DESIGN
STRATEGY
STORYTELLING
PROTOTYPING

Currently designing at Carnegie Mellon University. Previously at Blizzard Entertainment and SAP.
Open to relocation (U.S.)

Selected works
Start
Create
Exploring how the traditional 2D design pipeline can be reimagined into an intuitive, spatial 3D workflow in XR that eliminates communication barriers and fosters innovation.

XReveal

Small Pill UI
XR PRODUCT
XR INTERACTION
EXPERIMENTAL DESIGN PROCESS PIPELINE
View
Flow
Evolving the Blizzard Battle.net Checkout experience across platforms to create a faster, more seamless purchasing journey.

Battle.net Checkout Redesign

Small Pill UI
UX/UI
PRODUCT DESIGN
DESIGN RESEARCH
PROJECT MANAGEMENT
Explore
Page
Enhancing the Blizzard Battle.net Ecommerce experience to improve product clarity and user confidence before purchase.

Battle.net Product Page Redesign

Small Pill UI
UX/UI
PRODUCT DESIGN
DESIGN RESEARCH
Enter
Story
What happens when the audience becomes part of the story? An experimental interactive film exploring new forms of connection.

Anamnesis

Small Pill UI
INNOVATIVE INTERACTION DESIGN
EXPERIMENTAL DESIGN
FILMMAKING

Check out the Archive to see more of my work!

© 2026 Felix Choi Portfolio. All rights reserved.

Made with care and plenty of coffee

About

LinkedIn

See full CV

CONTACT

213 294 5690

hifelix.design@gmail.com

Open to new opportunities. Let's talk.