Battle.net Ecommerce Shop 3.0

Theme: PERSONALIZATION

Expand on recommendations and advance our personalization capabilities to serve players relevant games, products, and information they care about.

Leverage Across Shop x Desktop App (Pheonix)

How Might We... Integrate and provide continuity of personalization / recommendation across Shop and Desktop App?

Increase Diversity of Personalized Sections

How Might We... Expand personalization beyond the current recommendation module?

Give Players Context

How Might We... Convey to users why items are being personally recommended to them?

Workshop

Lightning Demos

Identify a competitor you identify as having a great discoverabilty experience.

Capture and paste a few screenshots that showcase this experience. Write about why this experience is important and applicable to our goals.

How Might We... and Affinity Mapping

Think about and write down one (1) entry that best completes this sentence: "In 2 years, Battle.net web will be..."

Crazy 4s

Fold your piece of paper into four sections.
Keeping our HMWs in mind, spend 2 minutes sketching any idea you have in one of the four sections. Don’t worry about fidelity, just make sure that the idea is clear enough.

When the 2 minutes is up, move on to the next section and sketch a new idea for 2 minutes.

Crazy 1

Refine the most voted idea from Crazy 4s into one complete idea with (a little) better fidelity.

Personalization Concept Explorations

Finalized Concept Mockup

© 2025 Felix Junghwan Choi; All rights reserved.