Battle.net Ecommerce Shop 3.0

Theme: SOCIAL COMMERCE

Create social engagement opportunities and expand on existing social feature value like gifts and wish list.
Provide Relevant Social Information

How Might We... Leverage player's social lists and friend data to create social-driven recommendations?

Leverage Player Data

How Might We... Leverage in-game player data to improve player LTV and engagement?

Attain More Player Social Information

How Might We... Understand what social info our players care about and attain relevant friend data?

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Social Commerce Workshop

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Lightning Demos

Identify a competitor you identify as having a great discoverabilty experience.

Capture and paste a few screenshots that showcase this experience. Write about why this experience is important and applicable to our goals.

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How Might We... and Affinity Mapping

Think about and write down one (1) entry that best completes this sentence: "In 2 years, Battle.net web will be..."

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Crazy 4s

Keeping our HMWs in mind, sketch out your top idea in 1-3 frames. This can be specific feature, a set of features, a flow, etc.

Don’t worry about fidelity, just make sure that the idea is clear enough.

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Storyboard Sketch

Keeping our HMWs in mind, sketch out your top idea in 1-3 frames. This can be specific feature, a set of features, a flow, etc.

Don’t worry about fidelity, just make sure that the idea is clear enough.

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Social Commerce Concept

Me and two other designers have worked on developing the Crazy 1 concepts into a high fidelity mock up. The designers tried to incorporate as many good ideas came out from eariler workshop.

Finalized Concept Mockup

© 2025 Felix Junghwan Choi; All rights reserved.